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CASE STUDY   

The Backstory

Commonwealth Bank of Australia is constantly on top of the list of companies to work for, and there is no surprise why. The company believes in providing more than just financial rewards to its employees, it believes in offering a comprehensive rewards package that covers non-traditional perks as well.

Commonwealth collaborates with other companies, such as hotels, restaurants and tourist destinations to offer their own employees corporate rates. The Corporate Communications department then sends out eNewsletters, informing its employees about these perks/benefits available to them. However, employees do not read these eNewsletters, or just move them to ‘spam’. It was also time consuming for Corp Comms to create these eNewsletters.

PROJECT

DELIVERABLES

Mobile Application

Concept, UX, Design, Development

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RESULTS   

Customer Happiness

Eideas developed a live mobile app that allows employees to browse the latest deals available to them. The deals are also geographically defined so that they can access deals most suitable for them. MyVouchers, allows employees to indicate interest in certain deals which Corp Comms could utilise to optimise the type of deals more relevant to employees.

“Finding a partner who was able to work with us at pace and in a flexible and agile way was a crucial consideration for us. Your team has successfully demonstrated that you are a very effective team.” Rana Peries, Head of Innovation and Digital Financial Services Technology, Asia.

SINGAPORE

190 Middle Road

Fortune Centre #11-04

Singapore 188979


(+65) 6635-5808

enquiry@eideas.sg

THAILAND

78 Level 6 Mukda Building

Sathorn Nuea Road, Silom Bangrak

Bangkok, Thailand 10500


(+66) 022368411

enquiry@eideasmedia.com